1996. The government told you British beef was fine.
Then they told you it wasn't.
Then the pyres started.
A generation stopped eating burgers and quietly wondered if the damage was already done. Some of them still wonder.
The CJD cap doesn't look away. All-over cow print front and peak — unique on every single cap, no two the same. A diseased cow skull in raised embroidery where the logo should be.
Then there's what's inside.
Lift the peak.
The brain liner is photorealistic, covers every inch of the inside crown, and is not for the faint hearted. Which seems about right for a crisis nobody fully understood and everyone tried to forget.
